Cookie Policy
Effective date: 5 May 2026 · Last updated: 5 May 2026
This policy describes how Aspirity LLC uses cookies and similar technologies on the pichi.ai website, and explains your rights regarding this data.
1. What are cookies
Cookies are small text files stored on your device (computer, smartphone or tablet) when you visit our website. They allow the site to remember your actions and settings, and allow us to analyze how the site is used.
In addition to cookies, we may use similar technologies: pixels, web beacons and browser local storage. In this policy, all these technologies are referred to by the general term "cookies".
2. Who we are
The data controller and owner of the pichi.ai website is:
Full name: Aspirity Limited Liability Company
Short name: Aspirity LLC
Website: pichi.ai
Email: hi@aspirity.com
For questions about the processing of personal data and the use of cookies, you can contact us at the email address above.
3. Which cookies we use
We divide cookies into the following categories:
Necessary cookies
Without these files the site cannot function properly. They provide basic capabilities: security, navigation, and sign-in to the personal account. Consent is not required to set these cookies.
Analytics cookies
They allow us to understand how users interact with the site: which pages are most popular, where visitors come from, and how much time they spend on the site. This data is used to improve the product.
4. Tools used
The following tools that use cookies are installed on pichi.ai:
| Tool | Category | Retention | Purpose | Data controller |
|---|---|---|---|---|
| Website session cookies | Necessary | Until the browser is closed | Sign-in to the personal account, session security | Aspirity LLC |
| Functional cookies | Necessary | Up to 1 year | Saving interface, language and preference settings | Aspirity LLC |
| Yandex SmartCaptcha | Necessary | Session | Protection of forms against automated (bot) requests | Yandex LLC (policy) |
| PostHog | Analytics | Up to 1 year | User behaviour analysis, funnels, clicks. The server may be located in the EU/USA. | PostHog, Inc. (policy) |
| Yandex Metrica | Analytics | _ym_uid — 1 year; _ym_d — 1 year; _yasc — 1 year | Visitor counting, traffic-source analysis. Data is stored on Yandex servers in Russia. | Yandex LLC (policy) |
We aim to keep this table up to date when the set of tools we use changes.
5. Processing of personal data
As part of using cookies and registering in the personal account, we may process the following personal data:
- Name — during registration and filling in a form
- Email address — to create an account and for communication
- Phone number — when filling in contact forms
- IP address and browser data — automatically when visiting the site (analytics)
- Activity history on the site — pages, buttons, visit time (analytics)
- Technical identifiers — cookie ID, session ID
Data is not transferred to third parties for commercial purposes. Transfer to third parties is possible only in cases provided for by law, or within the operation of the analytics services used (PostHog, Yandex Metrica) in accordance with their privacy policies.
If a user is an EU citizen, the provisions of Regulation (EU) 2016/679 (GDPR) apply to the processing of their data.
6. Legal grounds
- Federal Law No. 152-FZ "On Personal Data" of 27 July 2006 — for users from Russia
- GDPR Regulation (EU) 2016/679 — for users from the European Union and EEA
- User consent (Art. 6(1)(a) GDPR, Art. 9 152-FZ) — for analytics cookies
- Legitimate interest of the operator (Art. 6(1)(f) GDPR) — for necessary technical cookies
- Performance of a contract (Art. 6(1)(b) GDPR) — when processing data as part of using the PICHI AI service
7. Your rights
- Right to information — to know what data we process and for what purpose
- Right of access — to obtain a copy of your personal data
- Right to rectification — to request correction of inaccurate data
- Right to erasure — to request deletion of your data ("right to be forgotten")
- Right to restriction of processing
- Right to object
- Right to withdraw consent
- Right to data portability (applicable to EU users)
To exercise any of these rights, contact us at: hi@aspirity.com . We will review your request within 10 business days (for EU users — within 1 month in accordance with GDPR).
EU users also have the right to lodge a complaint with a data-protection supervisory authority in their place of residence.
8. Managing cookies
Via the banner on the site
On your first visit, you will see a banner notifying you about the use of cookies. You can change your choice at any time by contacting us by email or using your browser settings.
Via browser settings
Most browsers allow you to manage cookies through settings:
Opting out of PostHog
PostHog supports an opt-out mechanism: PostHog Opt-Out.
Opting out of Yandex Metrica
Yandex provides an opt-out tool: Yandex Metrica — opt out of tracking.
9. Changes to this policy
We may periodically update this policy — for example, when adding new analytics tools, when legislation changes, or when the structure of data processing changes.
In the event of significant changes, we will notify you by posting the updated policy on the site with a new effective date.
10. Contacts
If you have questions about this policy or the processing of your personal data, you can contact us at: hi@aspirity.com . We will respond within 10 business days (for EU users — within 1 month in accordance with GDPR).
Last updated: 5 May 2026